The future of smart apartments will be … smart.
2024 was a year of change. Now we are looking ahead:
Our journey continues – clearer, more focused and ever closer to our guests.
Our future milestones:
✨ A smarter guest journey
Simple, clear and closer to our guests than ever before.
✨ Design with personality
Modern. Timeless. A design that gets to the point.
✨ A strong, unified brand
Clear, consolidated and ready for the future.
✨ Ambitious goals
We are doubling our offering by 2027.
This is more than just a step forward – it is our clear commitment to growth, focus and the future.
smartments wants to focus on a clearer line
smartments underwent a complete change in management last year. The new Co-Managing Director Andrea Bastel has now announced the first changes to the product and image, among other things.
The change follows the retirements in 2024: long-time smartments Managing Director Burak Ünver moved to Titanic Hotels in the summer. In the meantime, his co-managing director Daniel Zawe has also left the GBI brand for personal reasons.